Carl’s Jr. “Kay, So” Campaign
Free Burger Day x Superbowl Commercial
Branding, Digital and Print Marketing, Art Direction, Deck Design, Merch Design
The Ask
Carl’s Jr. wanted to reclaim its place in pop culture during the Super Bowl by bringing back the iconic ads that defined the brand. Anchored by a modern “it girl,” Alix Earle, the campaign encouraged viewers to download the Carl’s Jr. app for a free burger, turning nostalgia into action while creating a multi-platform moment that drove cultural relevance, social buzz, and widespread brand awareness.
The campaign generated a 75% lift in foot traffic, $911K in post-exposure purchases, and landed the Carl’s Jr. app at #1 for the Food & Beverages categorie on the App Store.
See Commercial Here
Commerical posted across all Social Channels after Superbowl Launch
@Carl’s Jr.
Social Gifting
Included: T-shirts, Hats, Denim, and Sweatpants