Hardee’s Rizzwich Campaign
The Rizzler x Hardee’s
Packaging, Social Gifting Merchandise,
In-Store Signage, Social Advertising, Print Production, Creative Strategy
The Ask
We set out to activate on current social trends by partnering with The Rizzler, using his cultural relevance to bring fresh awareness to the brand and spark meaningful engagement across social platforms. Rather than treating the collaboration as a one-off moment, we transformed The Rizzler into a full-on movement that lived across social, in-app, and in-store touchpoints.
By connecting social buzz to an in-app incentive, the campaign drove increased app downloads, in-store traffic, and cultural relevance.
See Commercial Here
Left: Marketing for In-store signage and digital marketing across socials
Right: Social Tease
Commerical posted across all Social Channels
@Hardee’s